VIVID ENTERTAINMENT HEAD STEVEN HIRSCH AND TWO VIVID GIRLS WILL BE ON SOUTH BY SOUTHWEST PANEL IN AUSTIN ON TUESDAY, MARCH 17th

VIVID ENTERTAINMENT HEAD STEVEN HIRSCH AND TWO VIVID GIRLS WILL BE ON SOUTH BY SOUTHWEST PANEL IN AUSTIN ON TUESDAY, MARCH 17th

Hanna Hilton and Meggan Mallone to Host 25th Anniversary Party for Vivid at SXSW on Wednesday, March 18th - Both Events are Open to the Public

LOS ANGELES - (March 9, 2009) - Steven Hirsch, who founded Vivid Entertainment 25 years ago and turned it into the world's leading film adult studio, will be on a panel at the renowned South by Southwest (SXSW) Film Conference and Festival in Austin on Tuesday March 17th at 3PM at the Austin Convention Annex (500 E. Cesar Chavez Street).

Vivid Girl Hanna Hilton(courtesy of www.vivid.com)

Vivid co-chairman Steven Hirsch(courtesy of www.vivid.com)

Vivid Girl Meggan Mallone(courtesy of www.vivid.com)

Hanna Hilton and Meggan Mallone, both Vivid Girls, the elite among adult actresses who work under exclusive contract with Vivid, will join Mr. Hirsch in a discussion titled Vivid Entertainment -The Sex-Driven Market. They will also host an afternoon party at SXSW marking Vivid's 25th anniversary on Wednesday, March 18th, at the Pangaea nightclub in Austin (1-5pm, 409 Colorado Street).

Both events are open to the public. Visit sxsw.com for information to attend panel discussion and call Pangaea (512-472-8882) to attend party.

"We're thrilled to announce that SXSW Film is pushing the boundaries again this year with the confirmation of a panel from Vivid Entertainment, a longtime standard bearer for the impact and success of the adult film industry," says an announcement on the SXSW website. The website notes "at Vivid, Hirsch implemented an innovative system of exclusive contracts for adult performers, a structure akin to the old Hollywood studio system. This was only the first of many innovative and bold moves that has allowed Vivid to flourish in the ensuing decades, successfully tailoring its business model to an ever-changing audience, and ensuring Vivid's longevity in an increasingly competitive, volatile market."

"We've admired the growth of SXSW from afar and we're truly delighted that we've been invited to take part in it this year," says Mr. Hirsch. "Both Vivid and the festival have made their marks on the pop culture scene in the past two decades. Our Vivid-Alt imprint has also pioneered in giving unsigned bands a showcase with movie soundtracks. Additionally, Meggan is from Texas and Hanna lived there until recently, so they are thrilled to be at an Austin event," Mr. Hirsch added.

Now in its 22nd year, "SXSW has grown from a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them," says The National Post. SXSW officials said that the panel March 17 is only open to SXSW Film, Gold and Platinum badge holders, or by special invitation.

About Vivid:

Founded in 1984, Vivid Entertainment Group is the world's leading adult film company and is celebrating its 25th anniversary this year. Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing and a range of other products. The studio's website www.vivid.com has an enormous and loyal following of fans of the Vivid Girls. For more information contact rm@vivid.com.

South By Southwest Film Conference & Festival:

SXSW offers a uniquely creative space for filmmakers, film fans, and even cinephiles to partake in the big and small picture discussions about filmmaking today. The Conference hosts a five-day adventure in the latest filmmaking trends and new technology, featuring Conversations with film icons, intimate mini-meetings and one-on-one mentor sessions with industry veterans. The internationally-acclaimed, nine-day Festival boasts some of the most wide-ranging programming of any US event of its kind, from provocative documentaries to subversive Hollywood comedies, with a special focus on emerging talents. Learn more at sxsw.com/film.